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September 2021

Metigy and Binumi partner to bring video storytelling to SMB’s

By: Lucy Ogilvie

The partnership enables Metigy’s SMB customers to create and share video content in seconds

Cisco estimates that video will account for 81% of all web traffic by 2022, yet the average SMB customer only publishes 7 videos a year on average because they lack the resources to produce original content at scale.

Metigy is now offering video storytelling as an integral part of their marketing toolset for SMB marketers, through a partnership and integration with video ecosystem provider Binumi. With Metigy on track to have over 40,000 SMB’s using the Metigy platform by 2022, both companies are excited to start rolling out the affordable and pioneering video solution that enables even novice marketers to create amazing video campaigns.

 “Everyone understands the power of video storytelling for business, and we have been looking for the right technology to make it affordable and quick for our customers,” comments David Fairfull, CEO and Co-Founder of Metigy. “The key has been to find the right scalable solution so we could support our global marketing community of customers to master video marketing while generating Marketing ROI – and video only works for SMB’s if they can get it to market quickly and cheaply. We wanted to empower our customer marketing teams to master video marketing. Our combined solution provides just that.”

 “Binumi offer a business video storytelling solution that enables in-house teams to make videos at scale,” says Anthony Copping, CEO and Founder of Binumi. “We believe everyone should be able to communicate with video; and our work with government, corporate and educational clients has proven that teams given the opportunity and tools can tell amazing video stories. We are excited to work with Metigy in disrupting the advertising market, and to make it possible for every business to empower their teams to communicate with video”


About Metigy

Made for SMB marketers, Metigy takes the guesswork out of mastering digital marketing through an instinctive platform interface though using AI and ML to deliver real-time Insights and Recommendations. Even novice marketers can understand the how, when and why of best practice marketing. In short – anyone can become a powerful effective marketer with Metigy. Metigy is Australian based and was recently named in the top ten AI startups in Australia/New Zealand.

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